Let it snow in Basingstoke town centre

Christmas is coming to the Top of Town in Basingstoke as it will be the only high street in the UK to be adorned with a vast array of specially commissioned window displays of snowy scenes.

Several of the independent businesses throughout the Hampshire town will be displaying bespoke vinyl decals of festive fun from today. There will be six designs in total yet each business will have its name incorporated into their one-of-a-kind Christmas creation by the artistic team from Snow Windows.

It is just one of the many festive events which will be bringing the spirit of Christmas to Basingstoke this year. It is being run by Basingstoke Together, the face of the Basingstoke Business Improvement District (BID). The BID’s aim is to help Basingstoke town centre to thrive by creating destination events, engaging with consumers and supporting retailers and businesses.

Lucy Boazman, Chief Executive of Basingstoke Together, said: “We’re really proud that Basingstoke has so much to offer residents and visitors who want to enjoy a truly festive feeling this year.

“Alongside picking up a bargain or two in the busy shopping period, we hope that everyone who spends some time in the town centre makes the most of the various opportunities to experience the spirit of the occasion on our doorstep.”

25 businesses in the Top of Town will be supporting the initiative to create a snowy spectacle along Winchester Street and the surrounds. The Snow Windows will be on display in time for a wide variety of festivities happening in Basingstoke.

Surya’s International Food and Newsagent on Church Street is one of the businesses who will be dressing their windows ready for Christmas.

Owner Kishor Patel said:  “We’re really looking forward to Surya’s wonderful snow window display being installed. It will give our store a welcoming feel and also hopefully encourage people to take the time to visit the top of town and admire the festive decorations.”

The array of festive events in Basingstoke this year include:

  • Nutcracker Trail – 16 November – 31 December: Take your children on a magical trail around Basingstoke to discover all ten of our Christmas Nutcrackers. Collect a Trail Book from various pick-up points around the town centre to be in with a chance of winning festive prizes.
  • Christmas Cracker Making Station – 24th and 25 November: Get crafty and join the elves at the Christmas Cracker Making Station in Festival Place. Fill your crackers with giggles, jokes and wishes to set your Christmas off with a bang.
  • Christmas street theatre – every Saturday from 24 November – 22 December: Head to The Malls to take in a wide variety of festive fun shows including Funky Santas and Giant Christmas presents.

  • The Night Before Christmas projection – throughout December: A special Night Before Christmas show will be projected onto The Willis Museum. Shows will be on the hour every day from 4pm.

Keri Ackling, of Snow Windows, said: “We have loved the challenge of creating bespoke and reusable decals on a much larger scale for the first time in Basingstoke. We feel that they will really create the ‘wow factor’ for the festive season – they are the perfect backdrop for your Christmas selfie!”

Find out more about Basingstoke Together by visiting https://www.basingstoketogether.co.uk

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